Life Prep

A former competitive athlete, entrepreneur and real estate investor, Brad Askren founded Life Prep to help people achieve goals and build confidence in their daily lives. The Life Prep package comprises of a multi-part program that includes coaching, nutrition, fitness training, and fashion consulting.

Life Prep + Design b

The Life Prep program is challenging to say the least. At the core of its teachings, you will learn mental and physical strength to overcome these challenges. Most people come out completely changed, if not ripped.

We wanted the logo appear "strong" without being too "fitness-y." This was achieved by mixing a bold "LP" icon with modern Apple-esque lettering. The imagery was kept light with a lifestyle feel. The Sunset Yellow color is joyful, energetic and happy. Something we all want to feel more of.